Knowledge to Knowhow -9

Brands are like people, they have character.

If they ask me which profession I find myselft closest to, I would always say "marketing". Without a doubt.

Understanding the needs, designing and implementing solutions accordingly is a process that gives me great pleasure…

Currently, and still, many people who are not in corporate life think that marketing and sales are the same functions😊 Of course not... In this article, I will try to summarize the learnings from the trainings I attended on marketing, the next one on sales, and my humble eating of yogurt.

Marketing is the ability to best predict the current, and future needs of the targeted consumer or customer group, and to offer the most appropriate solutions for these needs.

As a process, everything starts with “market research”. It is very important that market research is designed not to "have done" but to genuinely be curious about insights (both qualitative and quantitative). You may think you know everything about your customer or consumer, but it is always very likely that it is just a guess😊

Then with the insights you learned from this research:
The most important elements of the marketing plan are to design the product in its most suitable form, to determine its price, to choose which channel it will be sold in, to determine what kind of promotion you need to make to explain or remind the product to the target consumer, and to determine the source required for this.

Let the operation begin after this planning process👏🏻
It is necessary to work very closely with the sales teams related to sales and after-sales services since the product is introduced to the market. If a very good marketing plan does not turn into a good sales action, unfortunately, it has no meaning.

Finally, while doing these planning and operations, the most important thing is that you put the puzzle pieces together as a marketer 😊. How? It's almost like raising a child by constantly addressing your brand's features such as personality, style, content/message, sound and emotional structure, and mood, striving to become an even stronger brand every year.

In the first ten years of my career working in FMCG products, we even named the mineral water we offered to the market, and I still follow its success as it is my baby.

Brands are like people, they have character, or should be. When we ask the consumer, they describe the brands so well that you will be surprised! If they were human, even the cars they rode would be different.

If you have any additions or comments, please let me know.